.pp-form{flex-direction:column;gap:1.35rem;max-width:40rem;display:flex}.pp-step{flex-direction:column;gap:.55rem;display:flex}.pp-step-head{align-items:flex-start;gap:.75rem;display:flex}.pp-step-num{color:#fff;background:#0f172a;border-radius:999px;flex:none;justify-content:center;align-items:center;width:1.6rem;height:1.6rem;margin-top:.1rem;font-size:.8rem;font-weight:700;display:inline-flex}.pp-label{flex-direction:column;gap:.25rem;margin:0;font-size:.98rem;font-weight:600;display:flex}.pp-input,.pp-textarea{font:inherit;border:1px solid var(--border-color,#d1d5db);background:var(--surface,#fff);color:inherit;box-sizing:border-box;border-radius:8px;width:100%;padding:.7rem .85rem;font-weight:400}.pp-textarea{resize:vertical;min-height:3.5rem}.pp-competitor-grid{flex-direction:column;gap:.5rem;display:flex}.pp-dropzone{text-align:center;cursor:pointer;background:#f8fafc;border:1.5px dashed #94a3b8;border-radius:10px;justify-content:center;align-items:center;min-height:5.5rem;padding:1rem;transition:border-color .15s,background .15s;display:flex;position:relative}.pp-dropzone span{flex-direction:column;gap:.25rem;font-weight:400;display:flex}.pp-dropzone.is-drag{background:#eff6ff;border-color:#2563eb}.pp-dropzone.is-disabled{opacity:.6;pointer-events:none}.pp-file-native{clip:rect(0, 0, 0, 0);border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}.pp-chips{flex-wrap:wrap;gap:.4rem;display:flex}.pp-chip{font:inherit;color:#334155;cursor:pointer;background:#fff;border:1px solid #cbd5e1;border-radius:999px;padding:.35rem .7rem;font-size:.85rem;font-weight:500}.pp-chip:hover:not(:disabled){border-color:#64748b}.pp-chip.is-active{color:#fff;background:#0f172a;border-color:#0f172a}.pp-chip:disabled{opacity:.55;cursor:not-allowed}.pp-text-btn{font:inherit;color:#2563eb;cursor:pointer;background:0 0;border:none;align-self:flex-start;padding:0;font-size:.85rem;text-decoration:underline}.pp-submit{align-self:flex-start;min-width:12rem;margin-top:.15rem}.pp-hint{color:var(--text-muted,#6b7280);margin:0;font-size:.85rem;font-weight:400}.pp-error{color:#b91c1c;margin:0}.pp-error-banner{color:#7f1d1d;background:#fef2f2;border:1px solid #fecaca;border-radius:10px;margin:1rem 0 1.5rem;padding:1rem 1.1rem}.pp-error-banner p{margin:.35rem 0 0;font-weight:400}.pp-muted{color:var(--text-muted,#6b7280);font-size:.92rem}.pp-stats{grid-template-columns:repeat(auto-fit,minmax(7.5rem,1fr));gap:.75rem;margin:1.25rem 0;display:grid}.pp-stat{background:var(--surface-2,#f8fafc);border:1px solid var(--border-color,#e5e7eb);border-radius:10px;flex-direction:column;gap:.25rem;padding:.85rem 1rem;display:flex}.pp-stat-label{text-transform:uppercase;letter-spacing:.04em;color:var(--text-muted,#6b7280);font-size:.75rem}.pp-stat-value{font-size:1.5rem;font-weight:700}.pp-progress{background:#eff6ff;border:1px solid #bfdbfe;border-radius:10px;margin:1rem 0 1.5rem;padding:1rem}.pp-progress-bar{background:#dbeafe;border-radius:999px;height:8px;margin-top:.65rem;overflow:hidden}.pp-progress-fill{background:#2563eb;height:100%;transition:width .4s}.pp-section{margin:2rem 0}.pp-friction-list{flex-direction:column;gap:.75rem;margin:0;padding:0;list-style:none;display:flex}.pp-friction{border:1px solid var(--border-color,#e5e7eb);border-left-width:4px;border-radius:10px;padding:.9rem 1rem}.pp-friction-fix_now{border-left-color:#16a34a}.pp-friction-ab_test{border-left-color:#ca8a04}.pp-friction-skip{border-left-color:#9ca3af}.pp-friction-head{justify-content:space-between;align-items:center;gap:.5rem;margin-bottom:.35rem;display:flex}.pp-badge{text-transform:capitalize;background:#e5e7eb;border-radius:999px;padding:.2rem .5rem;font-size:.75rem;font-weight:600}.pp-card{border:1px solid var(--border-color,#e5e7eb);background:var(--surface-2,#f8fafc);border-radius:10px;margin:.75rem 0;padding:1rem}.pp-card-warn{background:#fff7ed;border-color:#fed7aa}.pp-card blockquote{color:#475569;border-left:3px solid #cbd5e1;margin:.5rem 0 0;padding-left:.75rem;font-style:italic}.pp-table{border-collapse:collapse;width:100%;font-size:.92rem}.pp-table th,.pp-table td{text-align:left;border-bottom:1px solid var(--border-color,#e5e7eb);padding:.5rem .6rem}.pp-persona-grid{grid-template-columns:repeat(auto-fill,minmax(16rem,1fr));gap:.75rem;display:grid}.pp-persona-card{border:1px solid var(--border-color,#e5e7eb);border-radius:10px;padding:.85rem}.pp-persona-card header{justify-content:space-between;align-items:center;gap:.5rem;margin-bottom:.35rem;display:flex}.pp-gate{background:#f8fbff;border:1px dashed #93c5fd;border-radius:12px;margin:1rem 0;padding:1.25rem}.pp-claim{flex-wrap:wrap;gap:.5rem;margin-top:.75rem;display:flex}.pp-claim .pp-input{flex:14rem}.pp-methodology{font-size:.9rem}.pp-hero-points{margin:1rem 0 1.5rem;padding-left:1.2rem}.pp-hero-points li{margin:.35rem 0}