Increasing your Average Order Value (AOV) is one of the fastest ways to grow revenue without acquiring new customers. A 20% increase in AOV can mean 20% more revenue from the same number of orders. Understanding which strategies work best helps you:
- Increase revenue: More revenue per order means faster growth
- Improve margins: Higher AOV often means better profit margins
- Optimize marketing: Higher AOV improves your ROAS and CAC payback
- Test strategies: Model different approaches before implementing
Use the optimizer below to compare three common AOV strategies: upsells/cross-sells, product bundles, and order thresholds (like free shipping). See which strategy delivers the best results for your business.
AOV Optimizer
Model the impact of upsells, cross-sells, bundles, and order thresholds on your Average Order Value (AOV). Compare different strategies to find the best way to increase revenue per order.
Current Metrics
Current Performance
Current AOV$75.00
Monthly Revenue$75,000
Annual Revenue$900,000
Strategy 1: Upsell/Cross-sell
Price of the upsell/cross-sell item
Percentage of customers who accept the upsell
New AOV$82.50
AOV Increase+$7.50 (10.0%)
Monthly Revenue Increase+$7,500
Annual Revenue Increase+$90,000
Strategy 2: Product Bundle
Total price for the bundle
Percentage of customers who choose bundle over individual items
New AOV$84.00
AOV Increase+$9.00 (12.0%)
Monthly Revenue Increase+$9,000
Annual Revenue Increase+$108,000
Strategy 3: Order Threshold (Free Shipping/Discount)
Minimum order value to qualify (e.g., free shipping threshold)
Discount percentage or shipping cost equivalent
Expected increase in AOV from customers reaching threshold
New AOV$86.25
AOV Increase+$11.25 (15.0%)
Discount Cost-$1,293.75
Net Monthly Revenue Increase+$9,956.25
Net Annual Revenue Increase+$119,475
Best Strategy Recommendation
Order Threshold
Expected to increase AOV by 15.0%
New AOV$86.25
Monthly Revenue Increase+$9,956.25
Annual Revenue Increase+$119,475
AOV Optimization Best Practices
Upsell/Cross-sell Tips
- Timing: Show upsells at checkout, not too early in the journey
- Relevance: Suggest complementary products, not random items
- Value: Focus on products that enhance the main purchase
- Pricing: Keep upsell price at 20-30% of main product price
Bundle Strategy Tips
- Discount: Offer 10-20% savings to incentivize bundle purchase
- Value perception: Show individual prices vs. bundle price clearly
- Product mix: Bundle complementary items that solve related problems
Order Threshold Tips
- Threshold level: Set 20-30% above current AOV for best results
- Progress indicator: Show how much more needed to reach threshold
- Incentive value: Make the discount/incentive worth the extra spend
Why AOV Matters
Average Order Value directly impacts:
- Revenue: Higher AOV = more revenue from the same traffic
- Profitability: Larger orders often have better margins
- Marketing efficiency: Higher AOV improves ROAS and makes customer acquisition more profitable
- Customer lifetime value: Higher AOV increases LTV
Common AOV Strategies
- Upsells/Cross-sells: Suggest complementary products at checkout
- Product bundles: Offer multiple products together at a discount
- Order thresholds: Incentivize larger orders with free shipping or discounts
- Volume discounts: Offer better prices for buying more
- Subscription options: Convert one-time purchases to subscriptions