Key takeaways
- Free Marketing Channel ROI Comparator — Compare Channel Performance for Ecomm… — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What is marketing channel ROI comparison?
Marketing channel ROI comparison is the practice of comparing ROAS, ROI, CAC, and profit across your channels (paid social, search, email, etc.) to see which deliver the best return. Why it matters: Not all channels perform equally; comparing them helps you allocate budget to winners and fix or pause underperformers. Use the comparator below to analyze all your channels.
Not all marketing channels perform equally. Some channels deliver high ROAS and profit, while others barely break even. Understanding which channels are winners helps you:
- Optimize budget: Allocate more spend to high-performing channels
- Improve underperformers: Identify channels that need optimization or should be paused
- Scale winners: Increase investment in channels with the best ROAS
- Make decisions: Data-driven choices about where to invest your marketing dollars
Use the comparator below to analyze all your channels. The tool calculates ROAS, ROI, CAC, and profit for each channel, then provides recommended budget allocation based on performance.
Marketing Channel ROI Comparator
Compare the performance of your marketing channels side-by-side. Calculate ROAS, ROI, CAC, and profit for each channel to optimize your marketing spend allocation and identify your best-performing channels.
Facebook Ads
Performance Metrics
Google Ads
Performance Metrics
Email Marketing
Top PerformerPerformance Metrics
Portfolio Summary
Top Performers (by ROAS)
Budget Allocation Optimizer
Enter a total budget to see how it should be allocated across channels based on their ROAS performance.
Recommended Allocation
Understanding Channel Performance
ROAS Benchmarks
- 3:1 or higher: Excellent - Scale this channel aggressively
- 2:1 to 3:1: Good - Sustainable, continue investing
- 1:1 to 2:1: Fair - Optimize or reduce spend
- Below 1:1: Poor - Stop or significantly reduce spend
Optimization Strategies
- Top Performers: Increase budget allocation, test new ad formats, expand targeting
- Average Performers: A/B test creatives, optimize targeting, improve landing pages
- Underperformers: Pause or reduce spend, test new strategies, or consider discontinuing
Key Metrics Explained
- ROAS (Return on Ad Spend): Revenue generated per dollar spent. 2:1 means $2 revenue for every $1 spent
- ROI (Return on Investment): Profit percentage. 100% ROI means you doubled your money
- CAC (Customer Acquisition Cost): Average cost to acquire one customer through this channel
- AOV (Average Order Value): Average revenue per conversion
How to Use Your Results
Once you've compared your channels:
- Top Performers (3:1+ ROAS): Increase budget, test new ad formats, expand targeting
- Good Performers (2-3:1 ROAS): Maintain current spend, optimize creatives and targeting
- Fair Performers (1-2:1 ROAS): Reduce spend or optimize before scaling
- Poor Performers (<1:1 ROAS): Pause or significantly reduce spend, test new strategies