Free Pricing & Bundling Simulator — Model Revenue Impact for Your Ecommerce

Model the impact of price changes, discounts, and bundles on your revenue, margin, and customer lifetime value. Compare scenarios side-by-side to make data-driven pricing decisions.

What is a pricing and bundling simulator?

A pricing and bundling simulator is a tool that models how price changes, discounts, and product bundles affect revenue, margin, and customer lifetime value. Why it matters: Testing scenarios before you change prices reduces risk and helps you choose strategies that support sustainable growth. Use the simulator below to compare options.

Use the simulator below to test different pricing strategies and see how they impact your bottom line. Whether you're considering a price increase, running a discount campaign, or creating product bundles, this tool helps you understand the trade-offs between revenue, margin, and customer lifetime value.

Pricing & Bundling Simulator

Model the impact of price changes, discounts, and bundles on your revenue, margin, and customer lifetime value. Compare scenarios side-by-side to make data-driven pricing decisions.

Base Metrics

Price Change Scenario

Negative values (e.g., -1.5) mean demand decreases as price increases. Typical range: -0.5 to -3.0

Base Scenario

Revenue$100,000
Units Sold1,000
Margin$60,000
Margin %60.0%
Avg Order Value$100.00
Customer LTV$360.00

New Scenario

Revenue$84,000
Units Sold700
Margin$56,000
Margin %66.7%
Avg Order Value$120.00
Customer LTV$432.00

Impact

Revenue Change$-16,000 (-16.0%)
Margin Change$-4,000 (-6.7%)
LTV Change+$72.00 (+20.0%)

How to use the simulator

Enter your base price and volume, then adjust price, discount, or bundle to see revenue and margin. Compare scenarios side-by-side to choose a strategy that supports sustainable growth.

Cost of growth and related tools

Pricing and margin directly affect your cost of growth: the more you earn per customer and per product, the more you can invest in acquisition. For customer-level value and payback, use our LTV Calculator. To see which products are winners, try the Product Profitability Analyzer. For the full set of free tools, see our tools hub.