Use the simulator below to test different pricing strategies and see how they impact your bottom line. Whether you're considering a price increase, running a discount campaign, or creating product bundles, this tool helps you understand the trade-offs between revenue, margin, and customer lifetime value.
Pricing & Bundling Simulator
Model the impact of price changes, discounts, and bundles on your revenue, margin, and customer lifetime value. Compare scenarios side-by-side to make data-driven pricing decisions.
Base Metrics
Price Change Scenario
Negative values (e.g., -1.5) mean demand decreases as price increases. Typical range: -0.5 to -3.0
Base Scenario
Revenue$100,000
Units Sold1,000
Margin$60,000
Margin %60.0%
Avg Order Value$100.00
Customer LTV$360.00
New Scenario
Revenue$84,000
Units Sold700
Margin$56,000
Margin %66.7%
Avg Order Value$120.00
Customer LTV$432.00
Impact
Revenue Change$-16,000 (-16.0%)
Margin Change$-4,000 (-6.7%)
LTV Change+$72.00 (+20.0%)