Key takeaways
- Free Social Media ROAS Calculator — Compare Platform Performance for Ecommerce — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What is social media ROAS?
ROAS (return on ad spend) is revenue from ads divided by ad spend (e.g. $5,000 revenue from $1,000 spend = 5x ROAS). Why it matters: Comparing ROAS across Facebook, Instagram, TikTok, and others helps you allocate budget to the platforms that deliver the best return. Use the calculator below to compare ROAS, ROI, and CAC per platform.
Use this calculator to compare performance across Facebook, Instagram, TikTok, Pinterest, Twitter/X, and YouTube. Calculate return on ad spend (ROAS), return on investment (ROI), customer acquisition cost (CAC), and profit for each platform. Enable or disable platforms to see how different budget allocations affect your overall performance.
This tool helps ecommerce business owners make data-driven decisions about where to invest their social media advertising budget and identify which platforms deliver the best return.
Social Media ROAS Calculator
Compare performance across multiple social media platforms. Calculate ROAS, ROI, CAC, and profit for each platform to optimize your social media advertising budget.
Platform Performance
Overall Performance Summary
Social Media Optimization Tips
Use these insights to improve your social media advertising performance:
- Focus on high-ROAS platforms: Allocate more budget to platforms with the best return on ad spend.
- Optimize for social commerce: Enable Instagram Shopping, Facebook Shops, and TikTok Shop to capture in-platform sales.
- Test and iterate: Run A/B tests on ad creative, targeting, and offers to improve conversion rates.
- Monitor CAC trends: Keep customer acquisition cost below 30% of your average order value for sustainable growth.
- Use platform-specific features: Leverage Instagram Reels, TikTok videos, and Pinterest pins for native content that performs better.
- Track attribution: Use UTM parameters and platform pixels to accurately measure which platforms drive conversions.