Social Media Simulator — Learn Marketing by Playing
Practice growing and maintaining an audience across five fictional channel types — before you post daily or spend on boosts for real. No signup required.
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FAQ
Are the channel names real social networks?
No. Channel names are fictional teaching stand-ins — they mirror common platform behaviors, not official products. The simulator teaches principles that apply across the social landscape without using trademarked names.
Does it cost anything?
No payment or account is required. Progress saves locally in your browser on this device. Numbers are illustrative — use the game for judgment and vocabulary, then validate with your own analytics.
Who is this for?
Creators building an audience and small businesses using social for leads or sales. Choose “Grow audience” or “Drive outcomes” at setup — the same engine emphasizes different metrics.
How is this different from the Ecommerce Simulator?
The ecommerce simulator models store unit economics (traffic, conversion, inventory, cash). This simulator focuses on audience growth, channel mix, content pillars, engagement, and social-to-outcome conversion.
Can teachers assign the same run to a class?
Yes. Use the classroom assign page at /social-media-simulator/classroom/ to pick a practice scenario and seed, then share one link. Classroom mode uses deterministic random events for aligned discussion.
What is the Social Media Simulator?