Marketing guides
14 articles in Marketing. Practical marketing guides for ecommerce: acquisition, creative, lifecycle, and measurement—tied to the Ecommerce Simulator on Growthegy.
Marketing on Growthegy means channels and creative in service of unit economics. These articles cover paid and organic acquisition, lifecycle, and the measurement that keeps a “winning” campaign from buying unprofitable orders. If a tactic cannot show up in CAC, RPV, or repeat rate, it does not belong in the weekly meeting—and it probably does not belong in this reading list.
Recommended tools: Ecommerce Simulator
TikTok LIVE Growth: The Complete Guide to Growing, Diagnosing and Monetising a Live Channel (2026)
The complete 2026 guide to TikTok LIVE growth. Every metric explained, the four-lever diagnostic, gifting and commerce mechanics, and a 90-day plan for creators and brands.
Read articleMarketingCommon Marketing Budget Splits by Channel (2025–2026): How DTC Brands Allocate Spend
How DTC and ecommerce brands split marketing budgets across paid search, paid social, email, SEO, and emerging channels in 2025–2026—with directional benchmarks by business stage.
Read articleMarketing2026 Guide to AI-Powered Growth Diagnostics for Ecommerce Brands
Use AI to surface growth anomalies faster—then validate with experiments, GEO-ready content, Store Health checks, and margin-aware calculators.
Read articleMarketingOmnichannel Attribution Modeling for Ecommerce: A Practical Guide for 2026
Pick models that match your sales cycle, unify event data across channels, and reconcile marketing ROI with finance and platform reports.
Read articleMarketingEcommerce conversion rate benchmarks (My Store guide)
Compare your conversion rate to industry benchmarks using My Store.
Read articleMarketingPaid advertising analytics
Measure paid ad efficiency with ROAS, profit with margin-aware ROI, and learn channel dynamics with simulators—plus where to start.
Read articleMarketingWhat Is a GEO Audit? (Generative Engine Optimisation & AI Overview Basics)
What is a GEO audit, how it relates to a generative engine optimisation audit and AI engine optimization audit, and how to start with a free GEO audit tool.
Read articleMarketingGEO Audit Checklist: 20 Factors for AI Overview Visibility in 2026
A practical GEO audit checklist: 20 factors that affect AI Overview visibility and generative engine optimisation in 2026.
Read articleMarketingWhy Sustainable Product Labels Sell Better
Why sustainable product labels improve sales: demand, willingness to pay, and how to use claims honestly without greenwashing your ecommerce brand.
Read articleMarketing10 Best AI Marketing Tools for Small Business
10 best AI marketing tools for small business in 2026: content, ads, email, and analytics—affordable options that help lean teams ship without agency bloat.
Read articleMarketingOwned Media Strategy: Examples, Channels & How to Leverage It (2026)
Owned media is the audience and content you control—website, email, blog, community. Examples, channels, and how to expand and leverage owned media in 2026.
Read articleMarketingVoice Search Marketing for Local Businesses: Tips & Tactics (2026)
How to use voice search and conversational queries for local marketing in 2025.
Read articleMarketingAI-Driven Marketing 2026: Practical Playbook
AI-driven marketing in 2026: personalization, automation, content, and analytics—practical ways to use AI without replacing strategy or brand judgment.
Read articleMarketingInnovative Digital Marketing Strategies for Growth
Innovative digital marketing strategies: GEO, AI, community, and experimentation. Fresh approaches for 2025.
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