Cart abandonment is normal, but high rates mean lost revenue. Use this free benchmark to see if your rate is above or below the ecommerce average (~70%) and get 2–3 tips to improve.
Cart Abandonment Rate Benchmark
Enter your cart abandonment rate (%). We'll compare it to ecommerce benchmarks and suggest next steps. Average is around 70%; good is 60% or lower; excellent is 50% or lower.
Around average
Ecommerce cart abandonment averages around 70%. You're in the typical range. Focus on checkout and trust to improve.
- Simplify checkout: reduce steps and form fields.
- Add trust signals (security badges, guarantees) and clear shipping/returns info.
- Use abandoned-cart emails or retargeting to bring leavers back.
For a fuller view of your funnel and growth, try our Full Business Diagnostic.
What to do next
If your rate is above average, focus on simplifying checkout and adding trust. For a full view of your funnel and growth, run our Full Business Diagnostic. More free tools: tools hub.