Citable benchmarks
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- Free Cart Abandonment Benchmark — Compare Your Rate to Ecommerce Benchmarks — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What is cart abandonment rate?
Cart abandonment rate is the percentage of visitors who add items to the cart but leave without completing purchase. The average ecommerce rate is around 70% (Baymard Institute). Why it matters: High rates mean lost revenue; improving checkout and trust can recover sales. Use the benchmark below to see how you compare and get tips.
Cart abandonment is normal, but high rates mean lost revenue. Use this free benchmark to see if your rate is above or below the ecommerce average (~70%) and get 2–3 tips to improve.
Cart Abandonment Rate Benchmark
Enter your cart abandonment rate (%). We'll compare it to ecommerce benchmarks and suggest next steps. Average is around 70%; good is 60% or lower; excellent is 50% or lower.
Around average
Ecommerce cart abandonment averages around 70%. You're in the typical range. Focus on checkout and trust to improve.
- Simplify checkout: reduce steps and form fields.
- Add trust signals (security badges, guarantees) and clear shipping/returns info.
- Use abandoned-cart emails or retargeting to bring leavers back.
For a fuller view of your funnel and growth, try our Full Business Diagnostic.
What to do next
If your rate is above average, focus on simplifying checkout and adding trust. For a full view of your funnel and growth, run our Full Business Diagnostic. More free tools: tools hub.