Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Key takeaways
- Free Break-Even Calculator — Calculate Break-Even Point for Your Online Store — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What is the break-even point?
The break-even point is the number of units you need to sell (or the revenue you need) so that total revenue equals total costs—no profit, no loss. Formula: Break-even units = Fixed costs ÷ (Price per unit − Variable cost per unit). Why it matters: It tells you the minimum sales volume to cover costs and helps you set prices and plan for growth. Use the calculator below to get your numbers.
Knowing your break-even point helps you set prices, plan for growth, and understand the cost of adding new products or channels. Use this free break-even calculator to find how many units you need to sell to cover costs.
Break-Even Calculator
Enter your fixed costs, selling price, and variable cost per unit. We will calculate how many units you need to sell to break even.
Break-even units: 334
Break-even revenue: $16,700
Contribution margin per unit: $30.00
How Break-Even Works
Fixed costs (rent, salaries, software) don’t change with volume. Variable cost per unit (COGS, shipping per unit) does. Your contribution margin is price minus variable cost. Break-even units = fixed costs ÷ contribution margin.
Related Tools
For product-level profitability, try our Product Profitability Analyzer. For customer-level value and cost of growth, use the LTV Calculator. More in our tools hub.