Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- Google Ads vs Meta ads ROAS — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Profit Diagnosis when you need a prioritised roadmap.
On this topic: ROAS calculator, PMax ROAS, Marketing channel ROI comparator · TikTok ads vs Meta ads, Paid advertising analytics
Cross-channel ROAS
ROAS is always revenue ÷ ad spend. Compare Google and Meta only with aligned attribution windows and clean UTM hygiene.
| Signal | Google Ads | Meta |
|---|---|---|
| Intent | High (search) | Built via creative |
| Creative load | Feeds + text | UGC/video heavy |
ROAS calculator · Budget calculator
Frequently asked questions
Which channel has higher ROAS?
It depends on product, creative, and attribution. Compare with identical windows using your store data.