Learning paths

A Duolingo-style map of ecommerce fundamentals. Complete steps in order to unlock what's next.

Skill Tree

Complete steps to unlock what's next. Progress saves on this device.

  1. Profit Diagnosis (pre-launch)
    Sanity-check demand and price range before you commit to inventory or creative.
  2. Break-even calculator
    Know how many units cover fixed costs at your price and COGS.
  3. DTC launch cost estimator
    Ballpark setup and launch spend so savings and runway stay realistic.
  4. Gross margin calculator
    Lock in margin before you trust ROAS or CAC targets.
  5. Profit Diagnosis (pre-launch layer)
    Optional full snapshot when you have enough inputs—use the “Am I Ready?” style flow.
  6. Gross margin calculator
    Ground-truth margin before judging ad efficiency.
  7. Ecommerce Growth AI
    Ranked growth ideas by impact and effort when you want priorities before you tune channels.
  8. Ecommerce Strategy Generator
    Full structured plan: positioning, experiments, KPIs, and a 30/60/90 rollout.
  9. LTV calculator
    See whether acquisition and retention math works at your current AOV and frequency.
  10. Break-even ROAS calculator
    Minimum ROAS from margin—compare to actual channel ROAS.
  11. Profit Diagnosis
    Full cross-check with benchmarks and a prioritized leak list.
  12. ROI calculator
    Profit-based view of campaigns when you have spend, orders, and AOV.
  13. ROAS calculator
    Revenue efficiency per ad dollar—pair with margin for sanity.
  14. LTV calculator
    Ensure CAC and payback work against real customer value.
  15. Profit Diagnosis
    See which dimension caps growth when acquisition looks noisy.