Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Key takeaways
- Shopify vs WooCommerce profitability — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Profit Diagnosis when you need a prioritised roadmap.
On this topic: Shopify profit margin calculator, WooCommerce profit framework, Gross margin calculator · WooCommerce profit calculator (framework), Ecommerce Profitability — Hub
Profitability comparison
Platform profitability is contribution margin after payment, fulfilment, apps, and labour. Shopify trades higher bundled fees for speed; Woo trades lower variable fees for maintenance time.
| Factor | Shopify | WooCommerce |
|---|---|---|
| Payment fees | Shopify Payments tiers + apps | Gateway of your choice |
| Ops time | Lower (hosted) | Higher (hosting, updates) |
| Best for | Speed to launch | Fee control + custom stack |
Next: pricing simulator, product profitability.
Frequently asked questions
Which is cheaper at scale?
Woo can win on payment fees and hosting at scale but needs dev time. Shopify bundles ops cost into subscription + apps.
What metric matters most?
Contribution margin after variable fees and CAC efficiency—not platform logo.