Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- TikTok ads vs Meta ads — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Profit Diagnosis when you need a prioritised roadmap.
On this topic: TikTok ad calculator, Ecommerce simulator, Social media ROAS · Google Ads vs Meta ads ROAS, Paid advertising analytics
Channel comparison
TikTok vs Meta for performance: both use auction ROAS math, but TikTok often needs faster creative refresh; Meta can scale with broad targeting when creative fits.
| Dimension | TikTok | Meta |
|---|---|---|
| Creative cadence | Very high | High |
| Signal maturity | Newer SKUs can win fast | Mature pixel history helps |
Frequently asked questions
Which platform scales faster for DTC?
Depends on creative throughput and SKU impulse-fit. Test with equal blended CAC targets, not headline CPMs.