What is the My Store dashboard?

A free browser dashboard where you enter core ecommerce metrics once (AOV, margin, CAC, conversion, refunds, ad spend, and more). We compare key metrics to public benchmarks and show derived numbers like LTV, ROAS, and payback—all stored locally on your device.

Do I need an account?

No. Numbers are saved in localStorage on this browser. Use Profit Diagnosis or Growth AI next; those tools can pre-fill from the same profile.

My Store dashboard

Enter your numbers once, compare to benchmarks, then run Profit Diagnosis or Growth AI with the same profile pre-filled.

At a glance

Conversion rate

🟡 2.5%

Around benchmark

Benchmark (ecommerce): ~2.5% avg, 3.5%+ good

Refund rate

🟢 5.0%

Above benchmark (lower is better)

Typical band: ~10% avg, 5% or lower good

AOV

🔴 $75

Below benchmark

Benchmark (~117 avg, 140+ good — directional)

Gross margin

60.0%

From your profile (no public margin benchmark yet)

LTV (contribution)

$225

AOV × frequency × lifespan × margin

LTV : CAC

🟢 7.50×

Healthy headroom

CAC payback

3.2 mo

Gross-profit payback on acquisition

ROAS (from ad spend inputs)

4.00×

Spend $1,000 → Rev $4,000

Marketing % of revenue

🟡 10.0%

Directional bands: ≤8% strong, ≤12% typical ceiling for many DTC brands (varies by margin)

Break-even (units)

334 units

Fixed $10,000 ÷ ($50 − $20) contribution / unit

Inventory turnover

4.00× / yr

COGS ÷ average inventory value

MRR & ARR

$5,000 MRR · $60,000 ARR

200 subscribers × $25 ARPU

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Edit saved numbers

Saves to this browser only. After you save, the summary above updates automatically.

Core metrics

Benchmark industryMonthly revenue ($)Conversion rate (%)Refund rate (% of orders)Amazon seller (show FBA-style tools)Subscription / recurring revenue focusAOV ($)Gross margin (%)CAC ($)Purchases / yearCustomer lifespan (years)Reported ROAS (optional)

ROAS calculator defaults

Ad spend ($)Revenue from ads ($)

CAC calculator defaults

Marketing spend ($)New customers

Break-even calculator defaults

Fixed costs ($)Price per unit ($)Variable cost / unit ($)

ROI calculator — conversions (period)

Conversions

Churn calculator defaults

Customers at start of periodChurned in period

Inventory turnover defaults

COGS (period)Avg inventory value ($)

MRR / ARR calculator defaults

Paying subscribers / customersARPU ($/mo)Monthly churn (%)

Shopify profit margin — platform fees

Revenue and COGS use the gross margin defaults below. Edit Shopify-specific fees here.

Subscription + apps ($/mo)Payment processing fee (%)

Ad spend optimizer

Total monthly ad budget ($)

Channel names and ROAS per channel are saved when you use the Ad Spend Optimizer tool.

Gross margin calculator defaults

Revenue ($)COGS ($)

Saved only in this browser (localStorage). Finishing an ecommerce simulator run can update these automatically. Most calculators merge their last inputs here when you use them, including MRR/ARR, gross profit, Shopify margin, and ad spend optimizer.