Gross margin, break-even, and ROAS (My Store guide)
Margin, break-even units, and ROAS explained with My Store embeds.
Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- Gross margin, break-even, and ROAS — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with the free Ecommerce Simulator on Growthegy to practice unit economics and decisions before you spend.
- Bookmark growthegy.com/ecommerce-simulator/ for hands-on scenarios; use the blog for deeper guides.
On this topic: My Store dashboard, Channel ROI Comparator · LTV, CAC, and payback for ecommerce (My Store guide), AOV benchmarks and revenue levers (My Store guide)
Break-even units divide fixed costs by contribution per unit (price minus variable cost). ROAS is ad revenue divided by ad spend—it is not profit until you layer in margin and returns.
Save your defaults in your saved profile, then review the snapshots below.
For channel mix decisions, use the Digital Marketing Budget Calculator after your profile is set.