What is the My Store dashboard?

A free browser dashboard where you enter core ecommerce metrics once (AOV, margin, CAC, conversion, refunds, ad spend, and more). We compare key metrics to public benchmarks and show derived numbers like LTV, ROAS, and payback—all stored locally on your device.

Do I need an account?

No. Numbers are saved in localStorage on this browser. Use Profit Diagnosis or Growth AI next; those tools can pre-fill from the same profile.

What does the LTV & CAC section show?

It estimates contribution-based LTV from your AOV, purchase frequency, customer lifespan, and gross margin, then compares LTV to CAC and shows payback in months. Legacy URLs like /ltv-calculator/ redirect here so you have one saved profile.

Which benchmarks does My Store use?

Industry bands for conversion rate, AOV, and refund rate come from consolidated public ecommerce benchmarks on Growthegy; you pick an industry preset in your profile. Margins and channel mix are always your own inputs.

My Store dashboard

Enter your numbers once, compare to benchmarks, then run Profit Diagnosis or Growth AI with the same profile pre-filled.

Store health score79/100

Weighted from conversion, AOV, refunds, margin, LTV:CAC, marketing %, ROAS, break-even, inventory vs simple bands — a snapshot, not financial advice.

Good

At a glance

Conversion rate

ⓘ

Share of visits that buy. Higher usually means clearer offer, trust, and checkout. Industry benchmarks compare your store to typical ranges for your niche.

Good

2.5%

Above benchmark

Benchmark (General E-commerce): ~1.5% avg, 2.0%+ good

Track: below avg · average · good

Refund rate

ⓘ

Share of orders refunded or returned. Lower is healthier for margin and operations. Compare to category norms; spikes often trace to product quality, sizing, or shipping expectations.

Good

5.0%

Better than typical — lower refund rate is better

Consolidated ecommerce benchmark (not industry-specific): ~10% avg, 5% or lower good

Lower is better (left = higher refunds)

AOV

ⓘ

Average revenue per order (AOV). Raising AOV with the same traffic often improves contribution margin—bundles, thresholds, and upsells are common levers.

Needs work

$75

Below benchmark

Benchmark (General E-commerce, directional): ~117 avg, 140+ good

Track: below avg · average · good

Gross margin

ⓘ

Revenue minus cost of goods (COGS), as a percent of revenue. Higher margin leaves more room for ads, shipping, and discounts before you lose money on each order.

Good

60.0%

Your input vs directional margin bands (not industry-specific).

You vs directional margin bands

LTV (contribution)

ⓘ

Estimated gross profit per customer over their relationship: AOV × purchases per year × customer lifespan × gross margin. A directional model—not a substitute for cohort LTV from your finance stack.

$225

AOV × frequency × lifespan × margin

LTV : CAC

ⓘ

Lifetime value divided by customer acquisition cost. Rough guides: below about 2× is often unsustainable; 3×+ is a healthier zone for many DTC models (depends on payback and cash flow).

Good

7.50×

Healthy headroom

Ratio vs 2× / 3× / 4× guide

CAC payback

ⓘ

How many months of gross profit per customer it takes to recover one acquisition (CAC), using your AOV, purchase frequency, and margin. Shorter is usually healthier for cash flow.

3.2 mo

Months for CAC to be repaid from average monthly gross profit (AOV × purchases per month × margin %).

ROAS (from ad spend inputs)

Good

4.00×

Spend $1,000 → Rev $4,000

ROAS vs directional bands

Marketing % of revenue

Fair

10.0%

Directional bands: ≤8% strong, ≤12% typical ceiling for many DTC brands (varies by margin)

Lower spend % is better

Break-even (units)

Needs work

223 units

Fixed $10,000 ÷ ($75 − $30) contribution / unit

Uses break-even inputs in Edit — not headline AOV until you align them (consistent with the formula above).

Traffic light vs ~monthly orders from revenue ÷ headline AOV (heuristic).

Inventory turnover

Fair

4.00× / yr

COGS ÷ average inventory value

Directional bands: ~4× avg, 6×+ stronger (varies by category).

Turns vs directional bands

AOV is below directional norms — bundles and upsells can lift revenue per order.

Grow average order value

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Edit saved numbers

Saves to this browser only. After you save, the summary above updates automatically.

Importing replaces the profile in this browser. Export a backup first if unsure. PDF uses a hidden compact table (same metrics) for layout when you click Download.

Core metrics

Benchmark industryMonthly revenue ($)Conversion rate (%)Refund rate (% of orders)Amazon seller (show FBA-style tools)Subscription / recurring revenue focusAOV ($)Gross margin (%)CAC ($)Purchases / yearCustomer lifespan (years)Reported ROAS (optional)

ROAS calculator defaults

Ad spend ($)Revenue from ads ($)

CAC calculator defaults

Marketing spend ($)New customers

Break-even calculator defaults

These fields are separate from headline AOV until you align them — the dashboard compares break-even units to monthly order volume from revenue ÷ AOV.

Fixed costs ($)Price per unit ($)Variable cost / unit ($)

ROI calculator — conversions (period)

Conversions

Churn calculator defaults

Customers at start of periodChurned in period

Inventory turnover defaults

COGS (period)Avg inventory value ($)

MRR / ARR calculator defaults

Paying subscribers / customersARPU ($/mo)Monthly churn (%)

Shopify profit margin — platform fees

Revenue and COGS use the gross margin defaults below. Edit Shopify-specific fees here.

Subscription + apps ($/mo)Payment processing fee (%)

Ad spend optimizer

Total monthly ad budget ($)

Channel names and ROAS per channel are saved when you use the Ad Spend Optimizer tool.

Gross margin calculator defaults

Revenue ($)COGS ($)

Saved only in this browser (localStorage). Finishing an ecommerce simulator run can update these automatically. Most calculators merge their last inputs here when you use them, including MRR/ARR, gross profit, Shopify margin, and ad spend optimizer.

Last updated: May 5, 2026

Conversion	2.5%
Refund rate	5.0%
AOV	$75
Gross margin	60.0%
LTV (contribution)	$225
LTV:CAC	7.50×
ROAS	4.00×
Marketing % rev.	10.0%
Break-even units	223
Inventory turns	4.00×