Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Key takeaways
- Free Ecommerce Business Valuation Calculator — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What does this valuation calculator do?
It gives illustrative valuations using two common methods: (1) revenue × a multiple (e.g. 2.5× annual revenue), and (2) profit or SDE × a multiple (e.g. 3×). Ecommerce businesses often sell in the 2–4× range for both. Actual value depends on growth, margins, and buyer demand.
Enter your annual revenue, annual profit (or SDE), and a revenue multiple below.
Ecommerce often sells at 2–4× revenue or 2–4× SDE/profit. This is illustrative; actual valuation depends on growth, margins, and market.
Improving your valuation
Buyers pay more for growth, margin, and clean metrics. Use our LTV Calculator, Gross Margin Calculator, and Break-Even Calculator to strengthen unit economics and positioning.