Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Key takeaways
- Free Gross Profit Calculator — Gross Margin % for Ecommerce — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What is gross profit?
Gross profit is revenue minus cost of goods sold (COGS). Formula: Gross profit = Revenue − COGS. Gross margin is (Gross profit ÷ Revenue) × 100. It does not include marketing, shipping, or overhead.
Enter your revenue and COGS below.
Gross profit$6,000
Gross margin60.0%
Next steps
For margin percentage focus use our Gross Margin Calculator; for product-level analysis use Product Profitability Analyzer and Break-Even Calculator.
FAQ
What is gross profit?
Gross profit is revenue minus cost of goods sold (COGS). It is the amount left before marketing, shipping, and overhead. Gross margin is gross profit ÷ revenue × 100.
Gross profit vs net profit?
Gross profit = Revenue − COGS. Net profit also subtracts operating expenses, marketing, taxes, etc. This calculator shows gross profit and gross margin only.
Is this gross profit calculator free?
Yes. Free with no signup. For margin % focus see Gross Margin Calculator; for product-level see Product Profitability Analyzer.