Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Key takeaways
- Free MRR & ARR Calculator — Recurring Revenue for Subscriptions — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What are MRR and ARR?
MRR (Monthly Recurring Revenue) = Paying subscribers × ARPU (average revenue per user per month). ARR (Annual Recurring Revenue) = MRR × 12. They standardize recurring revenue for different plan prices and billing cycles.
Enter your subscriber count and ARPU below. Optionally add churn to see churned per month.
MRR$5,000
ARR$60,000
Churned per month (at this rate)10.0
MRR = customers × ARPU. ARR = MRR × 12. Use our Churn Rate Calculator to compute churn from start and churned counts.
Next steps
Use our Churn Rate Calculator to compute churn from data and LTV Calculator to model customer lifetime value with churn.
FAQ
What is MRR?
Monthly Recurring Revenue. MRR = number of paying subscribers × average revenue per user per month. It normalizes different plan prices and billing cycles into a monthly number.
What is ARR?
Annual Recurring Revenue. ARR = MRR × 12. Used for valuation and growth tracking in subscription businesses.
Is this MRR/ARR calculator free?
Yes. Free with no signup. For churn see Churn Rate Calculator; for LTV see LTV Calculator.