Key takeaways
- Paid advertising analytics — focus on one metric or lever at a time; validate with data before scaling spend.
On this topic: Ecommerce Simulator · TikTok LIVE Growth: The Complete Guide to Growing, Diagnosing and Monetising a Live Channel (2026), Common Marketing Budget Splits by Channel (2025–2026): How DTC Brands Allocate Spend
What to measure
Paid advertising analytics blends ROAS for top-of-funnel efficiency, margin-aware ROI for profit, and experiments for creative/channel learning.
Practice channel stress tests in the simulator, then compare your live ROAS to directional bands in the channel benchmark guide.