Citable benchmarks
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- Store Health Score — Ecommerce Diagnostic (0–100) — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What is the Store Health Score?
A simple 0–100 score across five dimensions: Profitability (gross margin), Conversion (store conversion rate), Retention (repeat rate), Growth trajectory (revenue growth), and Operations (fulfillment cost as % of revenue). You enter your metrics once and see dimension scores plus an overall health score.
No login or history—just a single calculation. Use it as a snapshot to see which levers to improve. For benchmarks, see our KPI Library.
Store Health Score
Enter your store metrics below. We score each dimension 0–100 and show an overall health score. No login or history—single calculation.
Higher scores are better. Use this as a snapshot, not a substitute for full financial tracking. Compare to benchmarks in our KPI Library.
How to use your score
Prioritize improving the lowest dimension first. Use our Product Profitability Analyzer, Conversion Rate Benchmark Checker, and Churn Rate Calculator for deeper dives. See the tools hub for more.