Margin & pricing
Stress-test price, bundles, and COGS sensitivity.
Pricing & bundling simulatorFind Where Your Ecommerce Business Is Losing Money
Most store owners don’t know their real margins. This diagnosis runs your numbers through five financial dimensions, compares to industry benchmarks, and tells you exactly what to fix first.
✓ Free score in 5 minutes✓ No signup required✓ Works for any stage
What stage is your business at?
Choose the diagnosis that matches where you are right now.
For “Am I Profitable?” gather:
- Monthly revenue and order count (for AOV)
- COGS as % of revenue
- Monthly ad spend
- Repeat customer rate
Numbers from My Store Profile prefill automatically when available.
Pre-LaunchAm I Ready?
Check if your idea, pricing, and budget are viable before you spend a dollar.
Start Operating StoreAm I Profitable?Find where your running store is losing money and what to fix first.
Start ScalingAm I Visible?Assess your search, AI search, and channel health to grow sustainably.
StartAfter your diagnosis
Use the weakest dimension from your results as a compass — these tools map to common fixes.
Visibility & AI search
See how citeable your pages are for AI overviews.
GEO auditAcquisition strategy
Turn metrics into channel-level next steps.
Ecommerce Growth AIRelated guides
Frequently asked questions
What does the Profit Diagnosis do?
It scores your ecommerce business across five dimensions (profitability, conversion, retention, growth, operations), highlights your biggest leak, and points to what to fix first.
Think of it as a fast financial health scan for your store — deeper dollar estimates and an AI plan unlock with the paid report (AU$37 (≈ US$26)).
Is the free version useful?
Yes. You get an overall 0–100 score, per-dimension scores, and your single biggest profit leak called out.
The paid report (AU$37 (≈ US$26)) adds dollar-impact estimates, fuller benchmarks, an AI action plan, what-if projections, and a PDF.
What stages are available?
Three: Am I Ready (pre-launch), Am I Profitable (operating store), and Am I Visible (scaling / discovery and AI search readiness).
Pick the path that matches where you are today — you can switch later.
How is this different from the free calculators on Growthegy?
Single-topic calculators test one metric at a time; the diagnosis connects margin, conversion, retention, growth, and operations in one pass.
For example, pair margin thinking with break-even and paid efficiency with ROAS — the diagnosis still gives one prioritized story from the same inputs.
Is my data secure?
Inputs run in your browser for the free flow; the paid report uses Groq AI for the plan text; payment is via Square.
We do not sell your inputs.
How do I calculate ecommerce profit margin?
Net margin = net profit ÷ revenue; gross margin = (revenue − COGS) ÷ revenue.
Stack revenue against COGS, shipping, refunds, and marketing for the same window — our margin tools help if you want a SKU-level view after the diagnosis.
What is a good net margin for a Shopify store?
It varies by category; mid-teens net can be strong for many DTC brands, while some categories run thinner by design.
Use the teaser benchmarks above, then validate with your cash cycle — Shopify itself does not change the margin math; see also WooCommerce profit context.
What are the five dimensions of ecommerce profitability here?
Profitability, Conversion, Retention, Growth, and Operations — each scored 0–100 vs. benchmarks, then averaged.
Pre-launch and visibility layers use different dimension sets tuned to those stages.
How long does the Profit Diagnosis take?
About five minutes for the free score when your rough monthly numbers are handy.
Gather revenue, My Store defaults, or exports first if you want zero guessing.