I build the Ecommerce Simulator and write the guides on Growthegy so merchants can practice LTV, ROAS, margins, and channel mix in a turn-based model—not a spreadsheet maze. If something is unclear, get in touch.
Moheb
Founder of Growthegy. Focused on ecommerce unit economics, GEO/AEO, and the simulator and guides operators use to practice decisions.
Articles by Moheb
- Top AI Platform Skills Every Developer & Business Needs in 2026 (And Where to Find Them) — 2026-06-21
- The Top MCPs Every Ecommerce Owner Needs to Use With Claude in 2026 — 2026-06-20
- 10 AI Skills Every Ecommerce Owner Needs in 2026 (And Where to Learn Them) — 2026-06-19
- The Top MCP Tools Every Ecommerce Owner Needs in 2026 — 2026-06-18
- Common Marketing Budget Splits by Channel (2025–2026): How DTC Brands Allocate Spend — 2026-06-02
- Bounce Rate in Ecommerce: What the Science Says — and How SEO, GEO & AEO Fix It — 2026-05-27
- 2026 Guide to AI-Powered Growth Diagnostics for Ecommerce Brands — 2026-05-26
- 7 Out of 10 Customers Leave Without Buying — Here's the Exact Science Behind Why — 2026-05-26
- Your Product Pricing Is Manipulating Customers — Just Not the Way You Think — 2026-05-24
- Supplier and Inventory Management Strategies for Scaling DTC Brands — 2026-05-19
- Your Return Policy Is Either Making or Losing You Money — Here's What the Science Actually Says — 2026-05-17
- How to Optimize Your Checkout Flow for Maximum Conversions: Advanced Tactics Beyond Abandonment — 2026-05-12
- Why Shoppers Don't Buy From You (Even When Your Product Is Great): The Science of Trust in Ecommerce — 2026-05-09
- Omnichannel Attribution Modeling for Ecommerce: A Practical Guide for 2026 — 2026-05-05
- 17 Proven Ways to Increase Average Order Value Without Heavy Discounts (Powerful Strategies That Work!) — 2026-05-01
- The Real Ecommerce Conversion Rate Benchmarks in 2026 (By Store Type) — Surprising Insights You Must Know — 2026-05-01
- How to Build a Data-Driven Growth Strategy for Startups (Proven Guide) — 2026-04-30
- The Ultimate Guide to Post-Purchase Experience Optimization for DTC Brands — 2026-04-28
- How to Build a Customer Retention Strategy Framework for Subscription and Repeat-Purchase Brands — 2026-04-21
- LTV, CAC, and payback for ecommerce (My Store guide) — 2026-04-18
- Gross margin, break-even, and ROAS (My Store guide) — 2026-04-18
- Ecommerce conversion rate benchmarks (My Store guide) — 2026-04-18
- Ecommerce refund rate benchmarks (My Store guide) — 2026-04-18
- AOV benchmarks and revenue levers (My Store guide) — 2026-04-18
- Inventory, MRR, and valuation basics (My Store guide) — 2026-04-18
- Blended ROAS Benchmarks by Ecommerce Vertical in 2026: What Winning Brands Achieve — 2026-04-14
- Customer Metrics — Hub (LTV, CAC, Churn) — 2026-04-10
- Ecommerce Profitability — Hub — 2026-04-10
- Ecommerce Operations — Hub — 2026-04-10
- Ecommerce Benchmarks (2026) — Consolidated Reference — 2026-04-10
- The Bouqs Co.: AI Demand Forecasting for Perishable Inventory (Less Waste, Higher Margins) — 2026-04-07
- LARQ: Premium DTC Powered by Smart Product + Data (Selling a $100 Bottle at Scale) — 2026-04-07
- The Comfy: Viral Product + AI-Assisted Creative Systems (From Spike to Repeatable Growth) — 2026-04-07
- Prep Expert: High-Ticket Digital Funnel + AI-Enhanced Learning (Activation and Monetization) — 2026-04-07
- How to Calculate and Optimize CAC Payback Period for Ecommerce Brands — 2026-04-07
- How Duolingo Turned AI Into a Retention Machine (and Boosted DAU/MAU) — 2026-04-06
- How Notion Used AI to Drive Activation and Monetization (Not Just Awareness) — 2026-04-06
- How Canva Used Generative AI to Explode Acquisition at Low CPA — 2026-04-06
- How Shopify Used AI to Increase Merchant LTV (and Reduce Churn) — 2026-04-06
- How HubSpot Used AI Across the Full Funnel (From Awareness to Revenue) — 2026-04-06
- How Netflix Uses AI to Dominate Retention Through Hyper-Personalization — 2026-04-06
- How Airbnb Uses AI to Increase Conversion Rate (and Reduce Decision Friction) — 2026-04-06
- How OpenAI (ChatGPT) Achieved Explosive Awareness Without Paid Ads — 2026-04-06
- How Amazon Uses AI to Build a Data Moat That Compounds LTV — 2026-04-06
- How Glossier Used AI-Powered Customer Insights to Tighten PMF (Activation + Retention) — 2026-04-06
- How Allbirds Used AI Behind the Scenes to Lift Conversion and Margins — 2026-04-06
- How Warby Parker Used AI + AR to Remove Buying Friction (Activation Win) — 2026-04-06
- How Hims & Hers Turned AI Personalization Into a Subscription Revenue Machine — 2026-04-06
- How Ecommerce Deliveries Increase Prices When Fuel Costs Rise: 7 Powerful Impacts You Must Know — 2026-03-29
- What Is a GEO Audit? (Generative Engine Optimisation & AI Overview Basics) — 2026-03-28
- What Is an Ecommerce Simulator? How It Works and When to Use One — 2026-03-28
- What Is ROAS? Formula, Examples, and Benchmarks for Ecommerce — 2026-03-28
- Free GEO Audit vs Paid: When a Free AEO Checker Is Enough — 2026-03-28
- How to Run a GEO / AEO Audit in 5 Steps (With Examples) — 2026-03-28
- GEO Audit Checklist: 20 Factors for AI Overview Visibility in 2026 — 2026-03-28
- Case Study: GEO Audit Workflow for Ecommerce AI Overview Visibility — 2026-03-28
- How to Use an Ecommerce Simulator to Test Marketing Campaigns Before You Spend — 2026-03-28
- Ecommerce Simulator vs Spreadsheets: Which Forecasts Better? — 2026-03-28
- 7 Scenarios to Try in an Ecommerce Simulator (Beginner to Advanced) — 2026-03-28
- Learn Ecommerce Fundamentals with a Free Ecommerce Business Simulator — 2026-03-28
- ROAS vs ROI: Which Metric Should Ecommerce Brands Optimize For? — 2026-03-28
- What Is a Good ROAS for Ecommerce in 2026? Benchmarks by Channel — 2026-03-28
- How to Improve ROAS: 15 Levers Across Targeting, Creatives, and CRO — 2026-03-28
- Free Ecommerce Website Audit Checklist — UX, SEO & GEO — 2026-03-19
- Zuko Checkout Analytics: See Where Shopify Checkout Loses Sales — 2026-03-16
- Gymshark Growth Tactics: Competitive Advantage and How to Implement Them — 2026-03-15
- OpenClaw: How to Use It to Grow Your Ecommerce Business — 2026-03-13
- Free Tools to Grow Your Online Business in 2026 — 2026-03-12
- What is Average Order Value (AOV)? How to Calculate and Increase It — 2026-03-09
- Best Free Profitability Tools for Ecommerce — 2026-03-05
- How to Analyze Product Profitability — 2026-03-05
- Cost of Growth: What It Is and How to Measure It — 2026-03-05
- Pop-Up With Button vs Without Button: How a Simple Change Increased CTR by 2x — 2025-11-16
- GEO Top Courses for Learning Generative Engine Optimisation — 2025-07-28
- Make Money Online Fast: A Practical Guide Backed by Data — 2025-07-14
- Conversational Search Engines: ChatGPT, Gemini, and SEO — 2025-07-12
- Why Products Labeled as Sustainable Sell Better (2025) — 2025-07-06
- Why My Site Is Not Getting SEO Clicks (And How to Fix It) — 2025-07-05
- How to Make Money From SEO in the AI Era (2025 Guide) — 2025-07-05
- 10 Best AI Marketing Tools for Small Business 2025 — 2025-07-05
- Earn 6 Figures With AdSense: Realistic Path and What It Takes — 2025-07-04
- Content Syndication and Referral Traffic 2025 — 2025-07-01
- Owned Media Strategies 2025: Expanding and Leveraging Owned Media — 2025-07-01
- Voice Search Marketing for Local Businesses (2025) — 2025-06-30
- Content Marketing Funnel Templates for Social Media Coaches: 7 Proven Systems 2025 — 2025-06-30
- AI-Driven Marketing 2025: How to Use AI in Your Strategy — 2025-06-30
- What Is Glossier’s Story? How Glossier Turned a Blog Into a Billion-Dollar Brand — 2025-06-27
- What Is Core Growth? Core Growth Strategies That Move the Needle — 2025-06-27
- Growth Marketing vs Media Strategy 2025: Formats and What Every Growth Media Needs — 2025-06-08
- Pop-Up Conversion Rate: How to Improve Yours — 2025-06-08
- Business Idea to Business Growth: Simon Quibb — 2025-06-07
- Innovative Digital Marketing Strategies for Growth — 2025-06-07
- Growth Strategy for Business: A Practical Framework — 2025-05-24
- Best Business Growth Strategies 2025 — 2025-05-23
- What Is Growth Marketing? A Data-Driven Guide to Sustainable Business Growth — 2025-05-18
- Generative Engine Optimisation (GEO) for the AI Era — 2025-05-13
- Temu UX and Dark Patterns: Failed Growth Tactics (Survey and Lessons) — 2025-05-11
- What Is LTV in Marketing? Customer Lifetime Value Explained — 2025-02-27