AOV benchmarks and revenue levers (My Store guide)
Directional AOV benchmarks and levers—with My Store embed.
Benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- AOV benchmarks and revenue levers — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with the Ecommerce Simulator on Growthegy to practice unit economics and decisions before you spend.
- Bookmark growthegy.com/ecommerce-simulator/ for hands-on scenarios; use the blog for deeper guides.
On this topic: Ecommerce Simulator · LTV, CAC, and payback for ecommerce (My Store guide), Gross margin, break-even, and ROAS (My Store guide)
AOV shifts with category, currency, and discounting. Benchmarks are directional; your margin after discounts matters more than headline AOV alone.
Set industry and AOV in your saved profile for the snapshot below. For what-if bundles, open Pricing & Bundling Simulator.