Earning six figures with AdSense means roughly $100k+ per year from display ads on your site. That’s possible, but it usually requires millions of monthly pageviews and RPMs that vary by niche (often in the low single digits to mid-teens per thousand). So the path is: build a large, consistent audience with content that attracts ad-friendly traffic, optimize placement and format, and treat it as a multi-year play rather than a quick win.
What the math looks like
At $5 RPM, you need 20 million pageviews per year (about 1.67M/month) to reach $100k. At $15 RPM, you need around 6.7M pageviews per year. So the levers are: grow traffic (SEO, content volume, distribution) and improve RPM (niche selection, geography, ad format, viewability).
Practical steps
Focus on a niche where advertisers pay well and you can produce a lot of useful content. Publish consistently, optimize for search and engagement, and test ad units and placements. For other ways to monetize content and measure growth, see our make money online guide and our Strategy Quiz.