Ecommerce conversion rate benchmarks (My Store guide)
Compare your conversion rate to industry benchmarks using My Store.
Citable benchmarks
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- Ecommerce conversion rate benchmarks — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Profit Diagnosis when you need a prioritised roadmap.
On this topic: My Store dashboard · Common Marketing Budget Splits by Channel (2025–2026): How DTC Brands Allocate Spend, 2026 Guide to AI-Powered Growth Diagnostics for Ecommerce Brands
Conversion rate is highly segmented by category, device, and traffic mix. Use benchmarks as guardrails, not targets—then test PDP, cart, and checkout changes systematically.
Pick your benchmark industry in My Store and enter your conversion percent.