What is the Ad Spend Optimizer?
It suggests how to split a fixed ad budget across channels (Meta, Google, TikTok, etc.) using each channel’s ROAS. You get a recommended allocation and a reallocation tip (e.g. “If you move $500 from Meta to Google, projected revenue change: +$X”).
Enter your total monthly ad budget and ROAS per channel. The tool allocates more budget to higher ROAS channels and shows projected revenue. Use the reallocation suggestion as a direction to test, not a one-size-fits-all rule.
Ad Spend Optimizer
Enter your total monthly ad budget and ROAS per channel. Get a recommended budget split and reallocation suggestions to maximize revenue.
Reallocation suggestion
If you move $500 from TikTok to Google, projected revenue change: +$700
How to use your results
Scale winning channels gradually and watch for saturation. Use our Marketing Channel ROI Comparator for full ROAS/ROI/CAC comparison and ROAS Calculator for single-channel numbers. See the tools hub for more.
FAQ
- How does the recommended budget split work?
- We allocate your total budget across channels in proportion to each channel’s ROAS. Higher ROAS channels get a larger share so that expected revenue is maximized for the same total spend.
- Should I always move budget to my highest ROAS channel?
- Not blindly. Scaling one channel can push up CAC or hit saturation. Use this tool to see the direction of reallocation, then test moves incrementally and track actual results.
- Is this ad spend optimizer free?
- Yes. Free with no signup. For more channel comparison see Marketing Channel ROI Comparator and ROAS Calculator.