What is the Store Health Score?
A simple 0–100 score across five dimensions: Profitability (gross margin), Conversion (store conversion rate), Retention (repeat rate), Growth trajectory (revenue growth), and Operations (fulfillment cost as % of revenue). You enter your metrics once and see dimension scores plus an overall health score.
No login or history—just a single calculation. Use it as a snapshot to see which levers to improve. For benchmarks, see our KPI Library.
Store Health Score
Enter your store metrics below. We score each dimension 0–100 and show an overall health score. No login or history—single calculation.
Higher scores are better. Use this as a snapshot, not a substitute for full financial tracking. Compare to benchmarks in our KPI Library.
How to use your score
Prioritize improving the lowest dimension first. Use our Product Profitability Analyzer, Conversion Rate Benchmark Checker, and Churn Rate Calculator for deeper dives. See the tools hub for more.
FAQ
- What dimensions does the Store Health Score use?
- We score five dimensions: Profitability (gross margin), Conversion (store conversion rate), Retention (repeat rate), Growth trajectory (revenue growth), and Operations (fulfillment cost as % of revenue). Each is 0–100; the overall score is the average.
- How are the dimension scores calculated?
- We map your input metrics to 0–100 using typical ecommerce benchmarks. For example, a 3% conversion rate scores higher than 1%; a 40% gross margin scores higher than 20%. The exact bands are built into the tool.
- Is the Store Health Score free?
- Yes. Free with no signup. For benchmarks see KPI Library; for profitability see Product Profitability Analyzer and Gross Margin Calculator.