What are the best YouTube videos to learn online sales?
YouTube videos for online sales — Ten videos, one skill each, numbered in watch order and checked on 23 October 2026: Shopify store setup, unit economics, brand and offers, operating lessons, Meta ads, conversion, email and Amazon selling. Every creator sells something, so each entry says what, and the last step is to practice before spending real money.
Benchmarks
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- Ten videos, one skill each, numbered in the order to watch them and checked on 23 October 2026.
- Every creator on the list sells something: agencies, courses, affiliate links or a platform trial.
- YouTube blocked transcripts, so summaries come from each video page, not from watching every minute.
- Watch for the teaching, treat creator revenue claims as their own, and test each tactic yourself.
- Practice each lesson in the Ecommerce Simulator before spending real money.
On this topic: Ecommerce Simulator · How to Learn Ecommerce and Start an Online Business: What the Research Says (2026), Ecommerce Simulators and Learning Tools: What Each One Actually Teaches (2026)
The best YouTube videos to learn online sales cover one skill each: setting up a store, reading unit economics, positioning a brand, running paid ads, converting visitors, sending email and selling on a marketplace. This list has ten, checked on 23 October 2026, numbered in the order to watch them. Every creator sells something, so each entry says what, and the final step is to practice what you learned before spending real money.
Search "how to learn ecommerce" on YouTube and you get thousands of results, most of them aimed at whoever clicks. This list is the shortlist I would hand to a friend who wants to sell online and doesn't know where to start. It's a judgment call, not a ranking from a study, and the next section says how I made it.
How were these videos chosen?
I searched YouTube for about twenty topics a beginner needs, from store setup and product validation to unit economics, ads, email, conversion, SEO, marketplaces and retention. Then I opened each candidate's page and read the title, channel, publish date, length, description and chapter list. A video made the list when it met these tests:
- It teaches one specific skill involved in selling online.
- It was published in the last two years, because platform screens and ad rules change fast.
- Its description or chapters show what it covers, so you can skip to the part you need.
- It teaches, instead of mostly showing income screenshots or selling a course.
One limit matters. YouTube would not let me pull transcripts, and I did not watch each video end to end. The one-line summaries below are what each video's own page says it covers. View counts are the numbers I saw on 23 October 2026. They show reach, not quality.
What are the 10 best YouTube videos to learn online sales?
1. Learn With Shopify: The OFFICIAL Shopify Tutorial For Beginners (Part 1)
Shopify's own channel covers the first steps of building a store: signing up, the dashboard, adding products, collections, the theme editor, navigation and connecting a domain. It also shows Shopify's Sidekick AI assistant. The description says part two covers payments, shipping and fulfilment. It's the cleanest place to learn where the buttons are. Because it comes from the platform, it teaches Shopify and nothing else. Watch it. About 198,000 views. Once your store exists, try the same decisions in the Ecommerce Simulator to see how product mix and pricing change profit.
2. Kevin Stratvert: Shopify Tutorial for Beginners (2026)
Stratvert's walkthrough goes through the full launch path: creating an account, adding products, organizing collections, customizing the storefront, configuring payments, setting shipping rates and connecting a custom domain. Watch it after the official series if you want a second explanation of payments and shipping from someone outside Shopify. The description includes a Shopify sign-up link. Watch it. About 99,000 views. Then test the shipping-rate choice in the Ecommerce Simulator: raise it, lower it and watch conversion and margin move.
3. Jandre de Beer: eCommerce Unit Economics You Need to Understand
This is the one to watch before you spend a dollar. Its chapters cover gross profit margin (including markup versus margin and benchmarks by industry), customer acquisition cost, contribution margin, lifetime value and the LTV to CAC ratio. It's a small channel with about 2,900 views, and the creator runs an agency, so use the formulas and check the benchmarks against your own category. Pair it with our plain-language glossary pages on gross margin, CAC and unit economics. Watch it. Then plug the same margin and CAC ideas into the Ecommerce Simulator and see whether your model store stays profitable.
4. Patrick O'Driscoll: 1,000 Hours Of Studying The Best Ecommerce Brands
The description outlines six decisions: positioning a brand so buyers care, building one hero offer, testing five creative formats, building a product page that removes doubt, reading your economics on one board and earning a second purchase in the first 90 days. It ends with scoring yourself on all six. The "1,000 hours" and "thousands of brands" are the creator's own description of his work, not a published study. The description links to his agency, 1-on-1 calls and a paid pack of Claude skills. Watch it. About 21,000 views. You can rehearse the second-purchase idea in the Ecommerce Simulator, which has retention actions alongside marketing and pricing.
5. Anton Kraly: 18 Years of eCommerce Knowledge in 33 Minutes
Fifteen short lessons, with chapters on pricing, tracking, outsourcing, sales, promotions, reviews, goals and risk. Kraly's channel is Drop Ship Lifestyle, and the video is the oldest on this list, from November 2024. The lessons are about running a store, so they age better than screen tours. The description links to a free training webinar. Watch it. About 3,400 views. Try his pricing and promotion lessons in the Ecommerce Simulator before you apply them to real stock.
6. Davie Fogarty: 12 Ecommerce Lessons That Took Me $1 Billion in Sales to Learn
A 13-minute talk on the systems, mistakes and decisions the creator thinks every founder should understand before a brand scales. The page gives no chapter list, so judge it by its first minute. The "$1 billion" is his own claim, and the description links to his paid mentorship. It works as a short overview after the unit-economics video. Watch it. About 31,000 views. Pick one of his lessons and run it as a decision in the Ecommerce Simulator.
7. Ben Heath: How to CRUSH Facebook Ads with a Small Budget in 2026
Ben Heath runs a Meta ads agency and teaches from that experience. This video is about running Facebook and Instagram ads when your budget is small, which is where most new stores start. The page has no chapter list, so I'm describing it from its title and channel. The description promotes his course and community and a tool discount code. Watch it only after you know your break-even numbers from video 3. Rehearse a small-budget split across channels in the Ecommerce Simulator first. Watch it. About 222,000 views. For research on what moves results, see our post on Meta ads for ecommerce.
8. Arsh Sanwarwala (ThrillX): I Studied 1,000 Shopify Stores
The chapters cover six conversion patterns: dedicated landing pages versus generic product pages for paid traffic, product discovery, the top of the page, social, emotional and functional appeals, average order value tactics (price testing, bundles, extended warranties, cart drawer milestones and post-purchase upsells), and image carousels. The "1,000 stores" is his own observation rather than a published dataset, and he sells landing-page design. Treat each pattern as something to test on your store. Watch it. About 23,000 views. To feel why average order value matters, change order-value and conversion levers in the Ecommerce Simulator and compare profit.
9. Max Sturtevant: Klaviyo Email Marketing Flows Tutorial for 2026
A 47-minute setup guide to email flows in Klaviyo, aimed at online stores. The page has no chapters, so I'm going by the title. Sturtevant runs an email agency and a course, which the description promotes. Watch it once you have customers to email. For evidence on how often and how aggressively to send, read what field experiments say about retention. Watch it. About 41,000 views. The Ecommerce Simulator has retention decisions you can practice first.
10. Travis Marziani: Amazon FBA For Beginners 2026
If you would rather sell through a marketplace than your own site, this 47-minute walkthrough covers FBA versus FBM, how Amazon works, finding products and manufacturers, signing up as a seller, listing a product and shipping. It is from January 2025, and fees and rules change, so check each cost against Amazon's current seller pages. The description says all its links are affiliate links. Watch it. About 157,000 views. Before committing to inventory, use the Ecommerce Simulator to see how a thin marketplace margin holds up when ad costs rise.
Why does every creator here sell something?
Every video on the list links to a product, a service or a sign-up. Learn With Shopify promotes a Shopify trial. The others promote agencies, mentorships, courses, templates, software or affiliate links. That doesn't make the lessons wrong, and it's how most of this content gets made. It means you should watch for the teaching, ignore the pitch, and treat any revenue figure a creator quotes about themselves as their own claim. I left out one popular beginner course video because it was published in 2024 under a "2025" title and its description was mostly promotional links.
I also found several roundups elsewhere that credited videos to the wrong channels. The "12 lessons" video is from Davie Fogarty's mentorship channel, and the "18 years" video is Anton Kraly's. Open the link before you trust the label, including on this page.
How should you use a list of videos to learn?
Watching is the easy half. Research on learning supports practice: a meta-analysis of 225 STEM studies found active learning raised exam scores and cut failure rates, and a meta-analysis of 65 simulation-game studies found games worked best as a supplement to other teaching. Both are classroom and workplace studies, not ecommerce studies, which our post on how to learn ecommerce and start an online business explains in full.
- Watch one video and write down one number or decision it gives you.
- Apply it in the Ecommerce Simulator. For example, set a price from the margin math in video 3, then see what ad spend the margin can afford.
- Run one small real test, such as a landing page or a small ad budget, with a stop rule written before you spend.
- Come back for the next video when you hit the problem it covers.
The simulator is a model of a store. Each turn you pick marketing, price, channel and product decisions and watch traffic, conversion, order value, margin and cash update, and a decision trace explains what each choice changed. It doesn't teach store building, fulfilment or supply chain, which is what videos 1, 2 and 10 are for. I compare it with other tools in what each ecommerce simulator teaches.
What this list cannot tell you
I didn't watch every minute of these videos, and I haven't tested their advice on a store myself. Their content may change or disappear, and platform screens and rules change quickly. No study I know of shows that watching any of these videos leads to sales. Treat the list as a map of where to look, and test every tactic with your own numbers.
Frequently asked questions
What is the best YouTube channel to learn ecommerce?
No channel is best for every skill. Learn With Shopify is the safest pick for store setup because it comes from the platform. For margins, ads, email and conversion, use the specific videos above and check them against your own numbers.
Can you learn online sales from YouTube alone?
You can learn the concepts, but YouTube alone doesn't give you practice or feedback. Pair each video with a practice step, such as a simulator run, and one small real test.
How do I spot a bad ecommerce video?
Check the publish date, whether chapters or a description show what is taught, and what the creator sells. Be careful when a video leads with income screenshots, promises results, or gives numbers it doesn't explain.
Sources
Every video page above was opened on 23 October 2026. Dates, lengths and view counts are from those pages. The learning-research figures are covered, with sources, in our guide to learning ecommerce.
Research and curation by Moheb. First published 23 October 2026. Video details checked 23 October 2026.
Practice in the Ecommerce Simulator | How to learn ecommerce | Unit economics explained