“I finally had a single number for LTV:CAC I could show my co-founder. We stopped arguing about “more ads” vs “better retention” and picked one lever.”
DTC brand, AU, ~$20K/mo revenue
“The simulator let me break a bad habit of overspending on one channel. I took the same discipline into my real P&L the next week.”
Solo founder, physical product, pre-Series A
“Profit Diagnosis matched what I felt was wrong but couldn’t quantify. The ranked leaks gave us a shared priority list in one page.”
Ecommerce operator, multi-SKU catalog
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