EcommerceCustomer metrics
Hub for ecommerce customer metrics: LTV, CAC, churn, conversion rate, cart abandonment, and AOV—with definitions and directional benchmarks.
By Moheb 
Customer Metrics — Hub (LTV, CAC, Churn)
Hub for ecommerce customer metrics: LTV, CAC, churn, conversion rate, cart abandonment, and AOV—with the Ecommerce Simulator and benchmarks.
Key takeaways
- Customer metrics — focus on one metric or lever at a time; validate with data before scaling spend.
On this topic: Ecommerce Simulator · Your Return Policy Is Either Making or Losing You Money — Here's What the Science Actually Says, 17 Proven Ways to Increase Average Order Value Without Heavy Discounts (Powerful Strategies That Work!)
Customer economics
Customer metrics connect acquisition (CAC), value (LTV), repeat purchase (churn), and on-site behaviour (CVR, AOV, abandonment).
Tools in this hub
LTV vs CAC · Add ROAS
Frequently asked questions
LTV:CAC target?
3:1 is a common healthy ecommerce benchmark; adjust for margin profile.
Which customer metric should I fix first?
Usually conversion rate or checkout friction (if traffic is healthy), then CAC efficiency, then retention/churn—pick the biggest gap vs benchmarks.
Get new guides by email
Research-backed ecommerce growth guides, written by Moheb. No filler, no resold lists.
Ready to practice a scenario?
Play a few turns in the Ecommerce Simulator and see how small decisions compound.
Open Ecommerce SimulatorGrowthegy guides and the simulator are free. If this one helped, you can chip in.