Customer Metrics — Hub (LTV, CAC, Churn)
Hub for ecommerce customer metrics: LTV, CAC, churn, conversion rate, cart abandonment, and AOV—with free calculators and benchmarks.
Citable benchmarks
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Key takeaways
- Customer metrics — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Profit Diagnosis when you need a prioritised roadmap.
On this topic: LTV calculator, CAC calculator, Churn rate calculator · LTV vs CAC vs ROAS — How They Fit Together (What to Track and When), What is Average Order Value (AOV)? How to Calculate and Increase It
Customer economics
Customer metrics connect acquisition (CAC), value (LTV), repeat purchase (churn), and on-site behaviour (CVR, AOV, abandonment).
Quick benchmarks
- Average ecommerce cart abandonment rate is often around 70.19% (varies by checkout and industry).
- Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Tools in this hub
- LTV calculator
- CAC calculator
- Churn rate calculator
- Conversion rate benchmark checker
- Cart abandonment benchmark
- AOV optimizer
Frequently asked questions
LTV:CAC target?
3:1 is a common healthy ecommerce benchmark; adjust for margin profile.
Which customer metric should I fix first?
Usually conversion rate or checkout friction (if traffic is healthy), then CAC efficiency, then retention/churn—pick the biggest gap vs benchmarks.