What does this digital marketing budget calculator do?
It suggests a monthly ad budget based on your revenue and how much you want to spend on digital marketing as a percentage of revenue (e.g. 15%). It then estimates revenue from that spend using your expected ROAS. Use it to plan Meta, Google, TikTok, and other paid channels.
Enter your monthly revenue, target ad spend %, and expected ROAS below.
Suggested monthly ad spend$7,500
Expected revenue from ads (at this ROAS)$22,500
Many brands spend 10–20% of revenue on paid acquisition. Adjust % and ROAS to match your margins and goals.
Next steps
Use our ROAS Calculator to measure actual ROAS, Break-Even ROAS Calculator to see minimum ROAS for your margin, and Social Media ROAS Calculator or Marketing Channel ROI Comparator to allocate budget across channels.
FAQ
- What is a digital marketing budget calculator?
- A digital marketing budget calculator helps you decide how much to spend on paid ads (e.g. Meta, Google, TikTok) based on revenue, target ad spend %, and expected ROAS. Ours suggests a monthly ad budget and expected revenue.
- How much should I budget for digital marketing?
- A common rule is 10–20% of revenue on paid acquisition, depending on margin and growth goals. Use your current or target ROAS to see what revenue that spend could generate. Our calculator does this for you.
- Is this digital marketing budget calculator free?
- Yes. Free with no signup. For ROAS see our ROAS Calculator; for channel split see Social Media ROAS Calculator and Marketing Channel ROI Comparator.