Acquisition learning path — spend with clearer targets

Align ROI, ROAS, and LTV so you can compare channels and set budgets without guessing.

Best once you have sales and margin. You will compare spend efficiency, then tie it back to customer value.

Steps

  1. 1. ROI calculator
    Profit-based view of campaigns when you have spend, orders, and AOV.
  2. 2. ROAS calculator
    Revenue efficiency per ad dollar—pair with margin for sanity.
  3. 3. LTV calculator
    Ensure CAC and payback work against real customer value.
  4. 4. Marketing channel ROI comparator
    Compare channels side by side when you have comparable periods.
  5. 5. Profit Diagnosis
    See which dimension caps growth when acquisition looks noisy.

FAQ

ROAS or ROI first?
Use ROAS for quick readouts; use ROI when you need profit after costs. This path uses both so you do not confuse revenue efficiency with net profit.
When should I add the ecommerce simulator?
After you understand baseline metrics—use /ecommerce-simulator/ to practice scenarios without spending.