Profitability learning path — find and fix money leaks

Benchmark margin and unit economics, then drill into the highest-impact calculators so you know what to fix first.

Built for operating stores. Start with margin and health, then layer in LTV and ROAS before you change channel mix.

Steps

  1. 1. Gross margin calculator
    Ground-truth margin before judging ad efficiency.
  2. 2. Store Health Score
    Quick 0–100 snapshot across profitability, conversion, retention, growth, and ops.
  3. 3. LTV calculator
    See whether acquisition and retention math works at your current AOV and frequency.
  4. 4. Break-even ROAS calculator
    Minimum ROAS from margin—compare to actual channel ROAS.
  5. 5. Profit Diagnosis
    Full cross-check with benchmarks and a prioritized leak list.

FAQ

How is this different from using one calculator?
Each tool answers one question. This path orders them so margin and LTV context come before ROAS and channel decisions.
I am already profitable—do I still need this?
Yes—use Store Health Score and Profit Diagnosis to find hidden leaks (retention, ops, or margin compression) before you scale.