Key takeaways
- Customer metrics — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
Customer economics
Customer metrics connect acquisition (CAC), value (LTV), repeat purchase (churn), and on-site behaviour (CVR, AOV, abandonment).
FAQ
- LTV:CAC target?
- 3:1 is a common healthy ecommerce benchmark; adjust for margin profile.