Key takeaways
- Paid advertising analytics — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
What to measure
Paid advertising analytics blends ROAS for top-of-funnel efficiency, margin-aware ROI for profit, and experiments for creative/channel learning.
Google vs Meta ROAS · TikTok vs Meta
FAQ
- Where do I start?
- ROAS for efficiency, then ROI with margins, then channel comparator for budget shifts.