Key takeaways
- Shopify vs WooCommerce profitability — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
Profitability comparison
Platform profitability is contribution margin after payment, fulfilment, apps, and labour. Shopify trades higher bundled fees for speed; Woo trades lower variable fees for maintenance time.
| Factor | Shopify | WooCommerce |
|---|---|---|
| Payment fees | Shopify Payments tiers + apps | Gateway of your choice |
| Ops time | Lower (hosted) | Higher (hosting, updates) |
| Best for | Speed to launch | Fee control + custom stack |
Next: pricing simulator, product profitability.
FAQ
- Which is cheaper at scale?
- Woo can win on payment fees and hosting at scale but needs dev time. Shopify bundles ops cost into subscription + apps.
- What metric matters most?
- Contribution margin after variable fees and CAC efficiency—not platform logo.