Failed Growth Tactics: Temu’s Dark Patterns - Growthegy

IntroductionTemu’s failed growth tactics offer a masterclass in how not to build customer loyalty. The Chinese e-commerce app lures users with promises of unbeatable deals, but beneath its flashy interface lies a maze of dark patterns—deceptive promotions, aggressive gamification, and bait-and-switch schemes. After spending 20 frustrating hours trying (and failing) to buy a simple Fedora hat, I analyzed hundreds